It’s all in the details
Deity, DT Swiss, Hope, ISM Seat, KCNC, Magura, Velocite
Choosing the very best components is one of life’s greatest pleasures. It’s all about the bike you’ll look forward to riding and will never leave unattended, dirty or un-serviced. These exquisite components will help you to ride faster for longer and you’ll enjoy every last mile.

Selecting component upgrades has never been easier: we’ve placed each area of the bike into groups. Pick the relevant area, choose your preferred supplier, pick a bundle (and it’s colour). That’s it!

Most devotees prefer to assign one brand across their whole bike, so we’ve made it possible for you to do just that.

Understanding which brake-mounts match which forks, for different disk sizes is a little more complicated than most other areas. If you aren’t 100% sure what brackets you need, just ask!

Choose ceramic bearings, billet aluminium callipers, carbon levers, titanium bolts and cassettes to make your bike as light and fast as can be.